There really is only one way to be successful in business. Be a flower. Think about how flowers tell their stories. They use color, aroma, shape, and texture to transmit the story of their particular species. Their customers drop in, enjoy their nectar of choice, and exchange a little pollen on the side. The pollination […]
The REAL Reason Business Storytelling Works
There is no such thing as a compelling story told by someone who isn’t personally invested in their own experience of it. Relating a story by rote, or mechanically, will only serve to convince you that storytelling in business is a waste of everyone’s time. You won’t get the results you are looking for. It […]